Establishing user actions

Establishing user actions

Establishing user actions

I redesigned the TACO Desk entry experience to clarify user intent and reduce drop-off for a complex, high-stakes topic. The final solution guides users to action within the first click—while working entirely within Zendesk’s constraints.

I redesigned the TACO Desk entry experience to clarify user intent and reduce drop-off for a complex, high-stakes topic. The final solution guides users to action within the first click—while working entirely within Zendesk’s constraints.

I redesigned the TACO Desk entry experience to clarify user intent and reduce drop-off for a complex, high-stakes topic. The final solution guides users to action within the first click—while working entirely within Zendesk’s constraints.

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Description

About the project

About the project

About the project

Who: The University of Texas at Austin Department of Nuclear and Chemical Engineering
What: TACO Desk
Audience: Texas legislators, policy officials, people curious about Nuclear power
When: May - June 2025
Where: Remote
How: Figma, ZenDesk, HTML, CSS, Handlebars
My role: Lead UX designer and front-end implementer


The redesign shifted the TACO Desk website from confusing to engaging:

  • Q3 had a 50% increase in ticket creation from Q2 

  • The site became a central hub for nuclear information, approachable to students and researchers alike.

  • Branding consistency increased trust and recognizability, aligning the digital presence with TACO’s mission.

Physical outreach supported the site: QR codes on stickers, pens, and merch now drive traffic directly to the hub.

  • This effectively created a digital/physical ecosystem that we can play with as we continue to build the TACO brand

  • These stickers have found homes on laptops and waterbottles, getting a lot of travel!

The project not only improved digital engagement but also extended TACO’s presence into the physical world, connecting curious users to reliable information with a single scan. In my design practice, I believe that making information accessible and digestible is a keystone of my work. I am driven by giving users the tools that they need to thrive in their curiosities.

See the site here!


The redesign shifted the TACO Desk website from confusing to engaging:

  • Q3 had a 50% increase in ticket creation from Q2 

  • The site became a central hub for nuclear information, approachable to students and researchers alike.

  • Branding consistency increased trust and recognizability, aligning the digital presence with TACO’s mission.

Physical outreach supported the site: QR codes on stickers, pens, and merch now drive traffic directly to the hub.

  • This effectively created a digital/physical ecosystem that we can play with as we continue to build the TACO brand

  • These stickers have found homes on laptops and waterbottles, getting a lot of travel!

The project not only improved digital engagement but also extended TACO’s presence into the physical world, connecting curious users to reliable information with a single scan. In my design practice, I believe that making information accessible and digestible is a keystone of my work. I am driven by giving users the tools that they need to thrive in their curiosities.

See the site here!


The redesign shifted the TACO Desk website from confusing to engaging:

  • Q3 had a 50% increase in ticket creation from Q2 

  • The site became a central hub for nuclear information, approachable to students and researchers alike.

  • Branding consistency increased trust and recognizability, aligning the digital presence with TACO’s mission.

Physical outreach supported the site: QR codes on stickers, pens, and merch now drive traffic directly to the hub.

  • This effectively created a digital/physical ecosystem that we can play with as we continue to build the TACO brand

  • These stickers have found homes on laptops and waterbottles, getting a lot of travel!

The project not only improved digital engagement but also extended TACO’s presence into the physical world, connecting curious users to reliable information with a single scan. In my design practice, I believe that making information accessible and digestible is a keystone of my work. I am driven by giving users the tools that they need to thrive in their curiosities.

See the site here!

The Problem

The Problem

The Problem

Process

Process

Process

multidisciplinary, multimedia product designer

Bridging design, engineering, and education with empathy at the forefront ❤️
Experienced in creating accessible digital experiences, scalable design systems, and visual communication strategies for technical and humanitarian contexts. Passionate about human-centered design that connects people, information, and technology.

multidisciplinary, multimedia product designer

Bridging design, engineering, and education with empathy at the forefront ❤️
Experienced in creating accessible digital experiences, scalable design systems, and visual communication strategies for technical and humanitarian contexts. Passionate about human-centered design that connects people, information, and technology.

multidisciplinary, multimedia product designer

Bridging design, engineering, and education with empathy at the forefront ❤️
Experienced in creating accessible digital experiences, scalable design systems, and visual communication strategies for technical and humanitarian contexts. Passionate about human-centered design that connects people, information, and technology.