Description
Who: FrontRow
What: Primary student interface
Audience: Students in large scale lectures that struggle to see the board
When: August - October 2025
Where: Hybrid
How: Figma, Premiere Pro, After Effects, Illustrator
My role: Principal designer
The Problem
Though FrontRow was developed and functional, the primary interface ran into one big obstacle:
LIMITED USER CUSTOMIZATION!
HOW MIGHT WE DESIGN A MALLEABLE SYSTEM THAT CAN CATER TO THE NEEDS OF A DIVERSE GROUP OF STUDENT PREFERENCES?
Process
I started by sketching potential layouts based on three key fields: notebook, lecture, and chatbot.
User research
Students were polled at events affiliated with the Kendra Scott women in entrepreneurship to see which layout they preferred. This would become the “landing interface”.
Early prototypes
Result
What resulted was an adaptable system promoted by 3 key layouts that students could customize based on their individual needs.
Beyond that, FrontRow has garnered a lot of praise in the startup realm
Featured as an alternate at the South by Southwest pitch competition
Earned recognition by Poets & Quants as one of the 2025 Most Disruptive Business School Startups